What I Learned from Jenna Kutcher’s Pinterest Strategy (and How You Can Use It Too)
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What I Learned from Jenna Kutcher’s Pinterest Strategy (and How You Can Use It Too)
I recently watched an excellent interview with Jenna Kutcher on the Build Your Tribe YouTube channel, where she shared her approach to making money on Pinterest. Jenna is a digital marketing expert who has built a highly successful business teaching women how to market themselves online, and Pinterest is one of the tools she credits for her success.
Below are the main lessons I took from her strategy, along with my recommendations for how you can apply them in your own business.
1. Pinterest is a Search Engine, Not Social Media
Jenna pointed out that Pinterest functions more like Google than Instagram. It is not focused on followers or engagement but on creating evergreen content that people discover through search, even months or years later.
My recommendation:
Think about what your audience is searching for and use those keywords in your pin titles and descriptions. Tools like Pinterest Trends or Google Keyword Planner can help you identify search terms that fit your niche.
2. Focus on Driving Traffic, Not Direct Sales
Pinterest excels at driving traffic to your website. Jenna explained that she uses Pinterest to lead people to her blog posts, opt-in pages, and free resources, where she can nurture them through her email list and sales funnels.
My recommendation:
Create pins for every blog post, product page, and free resource you offer. Include a clear call-to-action in the pin text, such as “Read more,” “Get the guide,” or “Shop now,” to send people to your website.
3. Evergreen Content Works Best
Pinterest favors content that stays relevant over time. Jenna mentioned that some of her pins from years ago are still bringing in traffic today because they address timeless topics.
My recommendation:
Focus on creating content that your audience will continue to find useful. Tutorials, guides, and how-to content are good examples of evergreen posts that perform well.
4. Create High-Quality Visuals
The design of your pins matters. Jenna shared that vertical graphics in a 2:3 ratio, with clear text overlays and branded colors, help her pins stand out.
My recommendation:
Design your pins using tools like Canva or Photoshop. Make sure the text is easy to read, the images are high quality, and your branding is consistent. Include your website URL or logo on each pin to protect your content and build brand recognition.
5. Consistency Over Quantity
Jenna advised against trying to post dozens of pins each day. She focuses on maintaining a consistent posting schedule with quality content.
My recommendation:
Batch-create your pins and use a scheduler like Tailwind or Pinterest’s built-in tool to maintain a steady posting rhythm. Start with a pace you can realistically keep up with over the long term.
6. Pay Attention to Analytics
Jenna stressed the importance of reviewing Pinterest Analytics to see what is resonating with your audience so you can create more of what works.
My recommendation:
Check your analytics monthly and identify which pins are driving the most impressions, saves, and clicks. Use that information to create similar content and build on your successes.
Final Thoughts
What stood out to me about Jenna’s strategy is how approachable and sustainable it is. Pinterest does not require you to chase trends or constantly create new content. Instead, it rewards thoughtful, evergreen posts that continue to drive traffic over time.
If you are ready to start using Pinterest for your business, start small and focus on being consistent. Optimize your profile, create high-quality visuals, and think from your customer’s perspective. Over time, your efforts will begin to pay off through increased traffic, email sign-ups, and sales.